| Have you ever ridden a bike on the Slovenian coast? |
| Thursday, 06 October 2011 10:09 |
 After a lot of analyses and brainstorming – who to target, where to target them and when – we have finally launched a digital promotional campaign for the Salinera Bioenergy Resort.The Salinera Bioenergy Resort lies hidden in a tender embrace of Nature on the Slovenian coast in a small town of Strunjan. The location is recommended to those who want to escape noise of the city and look for shady nooks of untouched Nature. The surroundings are perfect for long strolls and they offer many options for cyclists who love variegated bicycle paths and those who wish to spend an active vacation by the sea. Our strategy targets Austrian cyclists. We have together with our client and a media agency Goldbach Audience designed a media plan – a combination of location targeting, behavioral & interest targeting. Shut down you computer and experience what it means to completely relax at the Salinera Bioneregy Resort. For more information about the campaign visit http://bit.ly/n3R4Rk Special thanks to the team that worked very hard on this campaign: - Bojan Šverko, photographer - Saša Omerović, the most handsome cyclist I have ever seen - Oblikovanje.com for production and their devotion to the project - Goldbach Audience for the media plan and strategic market insights - to Mitja & extra kind Salinera Resort staff Salinera Resort is a member of Bernardin Group Resorts & Hotels chain. |
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